boomtown seeds

In your industry’s future, there will be winners and losers. Enterprises will be vulnerable when they fail to act against industry disruption from new entrants like big tech and well-funded startups. Winners will have strong relationships with open or external innovation ecosystems, and they will deploy a radical new approach to create immediate and lasting business impact.

Innovation occurs either inside or outside of your organization. Internal innovation takes place within your “four walls” and you direct it. Outside your organization is a universe of external innovators that you cannot control and that you cannot clearly see, until it is too late. Complicating matters is the fact that the most disruptive innovation always comes from the outside, never from the inside.

Many organizations run innovation initiatives which concentrate almost entirely on internal innovation. Open or external innovation is challenging because it requires a very different approach — one that can be counterintuitive and even threatening on the surface. The very things that you must do to de-risk open innovation are least understood by your organization.

Strengthen your company’s future with a breakthrough approach to open innovation.

Boomtown designs, implements, and operates exclusive, customized, turnkey programs that align with your company’s business strategy to harness the power of open innovation. Our Innovation Platforms complement internal initiatives, address industry-specific challenges, and create long-term competitive advantage.

External innovation.

What is Open Innovation and Why is it Important to Your Business?

Formed in 1975 in Dublin The Boomtown Rats exploded out of Ireland in ’76 and their fast, loud, furious music and their fast loud furious attitude meant they became part of the burgeoning punk scene. Singer Bob Geldof’s defiant motormouth arrogance and flagrant disrespect for authority endeared him and his band to every youth who felt weighed down by the heavy handed blandishments of church and state. In the UK The Boomtown Rats first toured with the Ramones and Talking Heads rocking and mocking the status quo alongside the Sex Pistols, The Clash, The Jam and The Stranglers. They became one of the biggest bands of the late 70s/80s with a string of top ten hits and platinum albums, earning them Brit Awards, Ivor Novellos and Grammy Awards. Making history as the first Irish band to have a UK no 1 hit with ‘Rat Trap’, they went on to top the charts in 32 Countries with ‘I Don’t Like Mondays’ and racked up 6 era-defining albums: ‘The Boomtown Rats’ (’77), ‘A Tonic For The Troops’ (’78), ‘The Fine Art Of Surfacing’ (’79), ‘Mondo Bongo’ (’80), ‘V Deep’ (’82) and ‘In The Long Grass’ (’84). In 2020 they release their new album “Citizens of Boomtown” as well as several new singles, all new material, tailored and honed with refreshed Rattitude.

Once famously described as ‘licentious, festering reprobates’ and ‘leprous anti-establishment scumbags’ and banned from playing in their home country, it’s difficult to overestimate the shock and awe The Boomtown Rats inspired in late 70s Ireland. Fronted by “one of Irelands greatest lyricists” (Hot Press), they set out to “disrupt, disturb and question what it meant to be young in the Ireland of the mid-70s”.

In 1984, inspired by a TV report on the famine in Ethiopia, Bob Geldof organized the star-studded Band Aid and co-wrote “Do They Know It’s Christmas,” one of the biggest-selling singles in history. The next year he organised Live Aid. In the intervening years Geldof’s profile as a campaigning spokesman may have overshadowed his music career, but the seeds of his activism can be heard in the grooves of all those Boomtown Rats’ hits and in his heart he’s just a humble song and dance man anyway.

Says Bob: “ Age,curiosity and cash prompted our interest in getting together again. Curiosity about each other and what we did together in the ’70’ and 80’s. Curiosity about those songs that seem to have endured and the music and band that powered them. When I sang again Rat Trap, Looking After No 1, Mondays, Someone’s Looking At You, Banana Republic, She’s So Modern etc, there was nothing I would change. On re-hearing, on re-singing them I understood that they could have been written yesterday. The circumstances within which they were written hadn’t changed. Tragically and unfortunately I could sing those words with utter conviction. This isn’t nostalgia, rather perhaps a time to be angry again. Time to go back to Boomtown .”

Boom Town is a mock settlement set up for the express purpose of testing the performance of Saturnite artillery shells. It is paired with the X-7a “Left Field” artillery launch facility. The entire area is irradiated as a side effect of weapons testing, with craters full of green radioactive material.

The X-7b “Boom Town” target zone is a location in the east of the Big MT in 2281.

The X-7b “Boom Town” target zone appears only in the Fallout: New Vegas add-on Old World Blues .

Notable loot.

When fast traveling to “Boom Town,” arriving will reveal a bombed-out building with an Old World Flag painted in red on the wall, left by Ulysses.

In the real world, a site nicknamed “Survival Town” was used to test the Apple-2 nuclear bomb at the Nevada Test Site on May 5, 1955. An assortment of buildings including residential houses were populated with mannequins and stocked with different types of canned and packaged foods to study the weapon’s impact upon the structures and items.